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Concurrently, WTBS was re-launched as WPCH, Peachtree TV, a traditional independent station serving the Atlanta market only.
Time Warner later relinquished day-to-day operations of WPCH to Meredith Corporation (owner of CBS affiliate WGCL), but retained ownership of the station's license until 2017, when it was sold to Meredith outright in order to expedite the acquisition of Time Warner by AT&T, as it was one of the few FCC-licensed properties owned by the company.
Channel 46 gradually expanded its broadcast day, running programs for 20 hours daily by 1976.
By 1974, the station had a conventional general entertainment format, with religious programs mixed in among its secular shows during morning and primetime slots (such as CBN's flagship program, The 700 Club).
The station's call letters were named for its founder, Atlanta entrepreneur r.
The station's original studio and transmitter facility was located at 1018 West Peachtree Street Northwest, which had formerly served as the studios of then-CBS affiliate WAGA-TV (channel 5, now a Fox owned-and-operated station).
On cable, WPCH is available in standard definition on channel 7 on both Comcast Xfinity and Charter Spectrum, and in high definition on Xfinity channel 807 and Spectrum channel 707.
Despite the end of the TBS simulcast, WPCH continues to be available as a de facto superstation in Canada.
In addition to placing daily ads in the Atlanta Journal-Constitutions television listings page, WJRJ-TV ran exactly one TV Guide advertisement: a half-page ad in a September 1967 issue of the magazine's Georgia edition with the headline, "Yes, Atlanta, there is a channel 17." Despite the fact that WJRJ had billed itself as "Good-looking Channel 17," technical snafus were the norm during the station's early months: film broke down, ID, advertising and program promotion slides frequently appeared backwards, and there were often long pauses when nothing appeared on screen.
Third, as it began operations in 1970, there was new competition in the form of upstart UHF station WATL (channel 36).
Once the financial problems were settled, WTCG eventually drove WATL off the air; channel 36 would remain dark for several years and never became a major player until it became the market's original Fox station in 1986.
WHAE (which became WANX-TV in 1977) was a very competitive station, but could not beat WTCG, which remained the leading independent in Atlanta.
Turner had a low budget in terms of programming purchases, and would bid very low on new shows offered in syndication; network-affiliated stations WAGA-TV, WSB-TV (channel 2) and WXIA-TV (channel 11) would get the best product.WTCG threw an on-air party in celebration, but it would soon have a new competitor when WHAE-TV (channel 46, now CBS affiliate WGCL-TV) went on the air in June 1971.Originally owned by the Christian Broadcasting Network, that station had initially broadcast for six hours a day (Christian programs filled four hours of WHAE's schedule, while low-budget secular shows filled the remaining two hours).The station first signed on the air on September 1, 1967, as WJRJ-TV.