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Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading.
For example, you may want to send apology letters for billing errors, collection letters to those who owe you money, follow-up letters after initial customers' visits, marketing letters to promote conference events, etc. Address the customer by his/her name instead of "Dear valued customer". Convey your message clearly and concisely without mixing information.
Sincerely, [Senders Name] [Senders Title] -Optional-[Enclosures: number] - Optional - cc: [Name of copy recipient] - Optional -Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons.